What if you could unlock
a better answer to your
most challenging problem,
simply by changing the question?

Questions are the Answer

A Breakthrough Approach to Your Most Vexing Problems at Work and in Life

Talk to creative problem-solvers and they will often tell you, the key to their success is asking a different question.

Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: “Why are all the great building toys made for boys?” Or consider Nobel laureate Richard Thaler, who asked: “Would it change economic theory if we stopped pretending people were rational?” Or listen to technologist Elon Musk, who routinely challenges assumptions with questions like: “What are people accepting as an industry standard, when there’s room for significant improvement?”

Great questions like these have a catalytic quality—that is, they dissolve barriers to creative thinking and channel the pursuit of solutions into new, accelerated pathways.  Often, the moment they are voiced, they have the paradoxical effect of being utterly surprising yet instantly obvious.

For innovation and leadership guru Hal Gregersen, the power of questions has always been clear—but it took some years for the (obvious?) follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including over two hundred interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions—and breakthrough insights—and how anyone can create them.

Asking the Right Question (Before It’s Too Late)

Background to the Book

This new book – published by Harper Collins in 2018 – grew out of Hal’s recent articles in the Harvard Business Review, “Bursting the CEO Bubble: Why executives should talk less and ask more questions” and “Better Brainstorming: Focus on questions, not answers, for breakthrough insights.”

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