“This remarkable book reveals the power of cultivating a beginner’s mind, deep listening, and continuous reflection in search of the right questions. Read it and you will find a path to meaningful answers.”

Marc Benioff

Chairman and CEO

Questions Are The Answer

Featured in

financial times

Harnessing the power of
Catalytic Questions

Talk to creative problem-solvers and they will often tell you, the key to their success is asking a different question.

For innovation and leadership guru Hal Gregersen, the power of questions has always been clear—but it took some years for the (obvious?) follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including over two hundred interviews with creative thinkers.

Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions—and breakthrough insights—and how anyone can create them.

"I connected with this book’s message because I've lived it. Everything changed for the better when I realized that I, like so many others, was asking the wrong question. Our culture chases conventional notions of success instead of nurturing what would really make us thrive. Hal Gregersen is absolutely right — the best way to get to a better answer is to start with a better question, and we can all learn to do that."

Arianna Huffington
Founder & CEO, Thrive Global & Founder, The Huffington Post

Order Now

From the Foreword by

Ed Catmull
Co-founder of Pixar and co-author of New York Times bestseller "Creativity, Inc."

"My hope for you as you read Questions Are The Answer is that you will get the same kind of value I have gained: that it will cause you to think about how a more deliberate use of questions could help you make more progress in whatever problem you are trying to solve. Whatever it is, you are probably, like me, receptive to having your thinking productively challenged on the matter - and you might find a path to meaningful answers."

“Getting the right question is key to getting the right answer.”

Jeff Bezos
Founder & CEO of Amazon