In my latest book, I, along with my coauthors Clayton Christensen and Jeff Dyer, uncover the code for the successful innovator in business – and beyond. Unlike other books that help organizations simply maximize execution, “The Innovator’s DNA” shows how execution alone can become a dead-end destination unless you cultivate enough competent innovators within your company to make crucial new discoveries.

“The Innovator’s DNA” comes from our eight-year international research project on the origins of disruptive innovations and how executives, entrepreneurs and employees build highly innovative companies. In collaboration with HOLT at Credit Suisse, my co-authors and I interviewed leaders of the world’s 50 most innovative companies – from Amazon and Apple to those at Google, Skype, and Virgin Group. We also conducted over 15,000 Innovator’s DNA survey assessments of leaders to show how creativity skills generate valuable new products, services, processes and businesses. We distilled our findings into five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. By changing behaviors and regularly incorporating these “discovery skills” in your daily lives, anyone can improve their innovation aptitude.

The book, named Book of the Year for Innovation and Entrepreneurship by Chartered Management Institute in association with The British Library, builds on the ideas found in my Harvard Business Review (HBR) article of the same name, which received the 2009 McKinsey runner-up award for the best article in HBR.

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The Innovator’s DNA sheds new light on the once-mysterious art of innovation by showing that successful innovators exhibit common behavioral habits—habits that can boost anyone’s creative capacity.

STEPHEN R. COVEY, author, The 7 Habits of Highly Effective People’

Businesses worldwide have been guided and influenced by The Innovator’s Dilemma and The Innovator’s Solution. Now The Innovator’s DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.

Marc Benioff, Chairman and CEO,; author, Behind the Cloud

The Innovator’s DNA is the ‘how to’ manual to innovation, and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the new ideas to solve the important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more.

Scott D. Cook, Chairman of the Executive Committee, Intuit Inc.