Jeff Bezos’ start-up story offers one of the strongest cases for how to build a new business through experimentation.

As a child, Amazon founder and CEO Jeff Bezos spent his summers fixing windmills and repairing equipment on his grandparents’ ranch in Texas. Though these experiences might have seemed insignificant at the time, today Bezos credits his summers tinkering with ranch equipment for his penchant for experimentation. And it’s his drive to push the boundaries of what’s possible that have helped Amazon gain — and maintain — its reign as the largest and most successful Internet retail company in the world.

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