Behind Rightmove’s Extraordinary Growth

By May 17, 2017 Uncategorized

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Ask Rightmove CEO Peter Brooks-Johnson to name the key to the company’s extraordinary growth and he takes no time to answer. “Are you familiar with the term network effects …?” He’s referring to the phenomenon by which a network (the simplest example is a telephone system) becomes more valuable to its users with each user it gains. Network effects mean that, for some kinds of businesses, there is a tremendous advantage to being a first mover.

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