Most companies hold brainstorming sessions that identify solutions, but Hal Gregersen, executive director of the MIT Leadership Center and coauthor ofThe Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators, suggests holding “question-storming” sessions that think of nothing but questions about a problem for a given period of time.
“When people care about the issue, when they have thought a lot about the issue but they are stuck, that’s the point at which it’s perfect to step back and say: ‘Okay, question storming time,’” he says.
Have your team generate at least 50 questions about the problem. At about question 25, Gregersen says it will stall. “I have watched this a hundred times around the world,” he says. “People say: ‘I don’t have any more questions, I am stuck.’ Keep going, because it’s that pass forward that can sometimes give you some of the greatest questions.”
Question storming a long series of questions gets you closer to the right questions that will give you the right answer, says Gregersen. “And that’s where question storming complements traditional brainstorming,” he says.Read More